Sales and selling

Selling is not something you attach to a job title, it's a skill that shapes whether a business survives. Drawing on decades of business development and executive roles across Israel, Europe, and the Middle East, Mark breaks selling down to its real components: understanding people, building trust, and closing with integrity, not tricks or scripts.

This talk challenges teams to stop hiding behind "I'm not a salesperson" and start owning the selling that's already part of their job, whether they carry the title or not. Practical and direct, grounded in decades of field experience rather than theory.