Corporate culture - probably the highest ROI you can get

Of all the investments a business can make, culture is one of the least measured and most decisive. Mark makes the case that it delivers the highest return of any of them.

Drawing on decades of leadership across multiple companies and countries, this talk shows how company culture drives retention, performance, and resilience long before any strategy document does. Mark lays out what builds a strong culture, and what quietly destroys it in language business owners can use immediately. A direct, business-first case for treating culture as a bottom-line issue, not a soft one.